Webinar LensWebinar Lens

Your whole funnel, one dashboard.

Connect the tools that run your webinar—see every stage on one screen.

Join the waitlistSee how it works

Private beta · Read-only connections · We don't change your tools

Reporting from the tools that feed your funnel

Ad spendCRMSchedulingAttendanceRead-only · We don't change your tools

The problem

Webinar reporting shouldn’t take longer than the webinar

Agencies that sell through a weekly webinar spend hours jumping between ad accounts, CRM, calendars, and attendance—and still argue about whether the number was good.

Every week without Webinar Lens

  • Pull spend from ads, contacts from CRM, bookings from scheduling—then match it all by hand.
  • Show-up rate lives in one tab, cost per lead in another, revenue in a third.
  • Nobody agrees whether 41 bookings was good or just okay.
  • By the time the report is done, the next webinar has already run.

Every week with Webinar Lens

  • One reporting window per webinar with spend and results side by side.
  • Funnel, ads, and revenue on a single screen, refreshed from the tools you connect.
  • Every KPI graded Bad / Ok / Good / Great against agency benchmarks.
  • Compare to the last webinar, the last 4, or the last 8 with one click.

What you get

One dashboard that answers the Monday-morning question

Did last week’s webinar work? Webinar Lens gives the funnel, the ad numbers, and a grade for each, so the answer is a glance instead of a meeting.

Full funnel per webinar

Registered, attended, booked, won, and revenue for the exact window each webinar ran, not a rolling month.

Ad metrics in the same frame

Spend, cost per lead, impressions, landing page views, and click-through from the ad account tied to the webinar—next to funnel results, not in Ads Manager alone.

Grades, not just numbers

Show-up rate, booking rate, close rate, CPL, and ROAS are scored against bands so anyone on the team can read the result.

Webinar-to-webinar comparison

Deltas against the previous event or a 4- and 8-webinar average show whether a change actually moved the needle.

History that fills itself

Recurring webinars are discovered from your calendar, so past events sync in the background and new ones appear on schedule.

Sync you can see

Refresh on demand, watch progress, and get a plain-language warning when a connector returns something odd.

How it works

From first connection to a graded webinar in three steps

Connect the tools you use, map once per series, then let each event report itself.

  1. 1

    Connect your stack

    Link ad spend and CRM (required for the full funnel). Add scheduling and attendance connectors when you use them. Read-only—we never post ads or edit your CRM.

  2. 2

    Map each webinar

    Choose the campaign, funnel stages, and—when connected—Calendly event types and Zoom sessions for that series.

  3. 3

    Open the dashboard

    Every event gets its own window: funnel, ads, grades, and comparisons. No spreadsheet rebuild each week.

Scope

Reporting only. Your stack stays yours.

Webinar Lens sits beside the tools you already pay for. It never writes back to anything you connect.

We don’t host the webinar

Keep Zoom, your webinar platform, and your presenters exactly where they are.

We don’t buy ads

Your ad platforms stay in control. We read spend and delivery for the window you choose.

We don’t run your CRM or calendar

Your CRM, automations, and scheduling tools stay as they are. We only attribute outcomes to the webinar.

Details on scopes, retention, and deletion live on our Privacy, Security, and Data deletion pages.

FAQ

Questions agencies ask before connecting

Stop rebuilding the webinar report every Monday.

Join the waitlist. When a seat opens, we'll send a link to create an account, connect your tools, and map your first webinar.

Join the waitlist